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July 16, 2007

How to Write a Catchy Subject Line

The first thing an applicant looks at is the job title so make sure it's catchy. Potential nannies will browse through hundreds of job ads, and if you want them to stop at yours, give them a good reason to do so. First impressions are important, and the subject line is the first thing they’ll see.

Still, your subject line shouldn’t stray too far from the basic duties of the job. You want to ensure that your ad turns up in search results in the first place, and that the care you find is actually relevant to your needs. You have to think like a marketer and figure out how to make your job stand out.  Instead of writing a job title like "Afternoon Nanny needed" think about creative titles that have a friendly or personal tone.

Here are some examples:

  • Experienced Live-in Nanny Wanted for Cooking, Cleaning, and Coloring!
  • Looking for a Part-Time Babysitting Job in Downtown Manhattan? 
  • Wanted: Energetic Nanny to Join Our Busy Family


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